Building a Career at Sapient Razorfish: Punit Gandhi’s Journey in Digital Media

In today’s world of global marketing, agencies like Sapient Razorfish stand at the intersection of creativity, technology, and strategy. Known for pioneering digital transformation and innovative marketing solutions, the company has shaped careers of professionals who combine analytics with creativity. One such journey is that of Punit Gandhi, a digital marketer whose time at Sapient Razorfish reflects the skills, mindset, and adaptability required to succeed in a fast-evolving industry.

Entering Sapient Razorfish: A Step Into Global Digital Media

For Punit, joining Sapient Razorfish in 2016 as Manager – Digital Media was a pivotal milestone. Having built a strong foundation in media planning at OMD and PHD Media, where he worked on brands like Nissan, Sony Six, Hindustan Unilever, and Ambuja Cement, Punit was ready to take on a role where digital transformation and global strategy merged.

At Sapient Razorfish, he was entrusted with leading strategic digital media campaigns for Tourism New Zealand. This wasn’t just about buying ads—it was about crafting end-to-end media experiences that influenced travel choices, connected global audiences, and supported the brand’s long-term growth.

What Day-to-Day Work Looked Like

Life at Sapient Razorfish was dynamic and collaborative. As a Manager – Digital Media, Punit’s responsibilities included:

• Strategic Media Planning: Designing and executing digital media strategies that reached millions of potential travelers worldwide.

• Global Collaboration: Liaising with both global and local Tourism New Zealand teams to align marketing strategies with cultural and regional insights.

• Performance Reviews: Running post-campaign wrap-ups to measure ROI, refine future strategies, and ensure alignment with client goals.

• Cross-Industry Work: Beyond Tourism New Zealand, he managed digital and social campaigns for brands like Sanctum Investment Management and Allen Solly, tailoring strategies to vastly different audiences.

This role wasn’t just about media buying—it was about orchestrating data, creativity, and cross-functional collaboration to deliver meaningful campaigns.

How AI and Technology Were Changing the Game

Even during Punit’s time at Sapient Razorfish, AI and automation were becoming integral to marketing. The agency used data-driven tools to:

• Segment Audiences More Precisely: AI-enabled models helped identify micro-audiences and customize messaging.

• Automate Campaigns: From social media scheduling to reporting, automation freed up time for strategy.

• Predict Consumer Behavior: Using predictive analytics to forecast travel patterns or fashion purchase cycles allowed for more proactive campaigns.

For Punit, working with such tools sharpened his ability to think beyond impressions and clicks, focusing instead on customer journeys and measurable business outcomes.

Lessons for Beginners: How to Join Sapient Razorfish

Punit’s career path highlights what it takes to get into a company like Sapient Razorfish. Here are his takeaways for students and early-career marketers:

• Build strong academic foundations: Degrees in marketing, business, communications, or data analytics provide the basics.

• Gain practical exposure: Internships or freelance projects in digital marketing, social media management, or analytics give you an edge.

• Master essential tools: From Google Analytics, SEO, and programmatic buying platforms to CRM systems, knowing the tools of the trade is crucial.

• Understand AI applications in marketing: Even at entry level, familiarity with predictive analytics, chatbots, and personalization algorithms will set you apart.

• Develop soft skills: Collaboration, client communication, and adaptability are just as important as technical knowledge.

What You’ll Learn Day-to-Day

At an agency like Sapient Razorfish, every day is a mix of strategy, creativity, and execution. Beginners can expect to:

• Work in cross-functional teams with designers, developers, and analysts.

• Analyze campaign data to optimize performance and report insights.

• Contribute to creative brainstorming sessions for integrated marketing campaigns.

• Stay updated on trends in digital, social, and AI-powered marketing tools.

• Balance multiple projects across industries, learning how to adapt quickly.

Final Word: The Sapient Razorfish Experience

Punit Gandhi’s journey shows that working at Sapient Razorfish is more than just a job—it’s a chance to be at the forefront of digital transformation. From running global campaigns for Tourism New Zealand to managing high-impact social campaigns, his work reflects how agencies combine creativity, data, and AI to solve business challenges.

For aspiring marketers, the lesson is clear: invest in skills, embrace technology, and stay adaptable. Agencies like Sapient Razorfish reward professionals who can bridge strategy and execution, turning marketing challenges into opportunities for growth and innovation.

If you’re aiming to join such a firm, Punit’s career path offers both inspiration and a roadmap—showing that with curiosity, persistence, and the right expertise, you can thrive in the ever-changing world of digital marketing