Dhruv Rathee’s New Startup: Making AI Answerable to You, Not Corporates

All the power of Silicon Valley’s top AIs, delivered with Rathee-style honesty and Indian jugaad

3 min read

The Startup That Wasn’t Meant to Be ‘A Startup’

When we imagine a startup, we think of billion-dollar ideas. Elon Musk’s Mars dreams, Zuck’s Metaverse, or Sam Altman’s AGI. But reality? Most revolutions don’t begin with fantasies of world domination. They begin with daily pain.

This story is exactly that.

AI Fiesta wasn’t born from Silicon Valley brainstorms, but from the frustrating everyday struggles of using AI tools. Multiple subscriptions, endless tab-switching, and pricing that only the privileged could afford.

If you wanted the best of AI, you needed not one but five wallets open:

  • ChatGPT Plus: $20/month

  • Gemini Pro: $20/month

  • Claude: $20/month

  • Perplexity Pro: $20/month

  • Grok: $30/month

Do the math—that’s nearly $110 per month (~₹9,600). For an average Indian professional, this isn’t “AI for all”; it’s AI behind walls.

That was the spark.

Democratizing AI — From Luxury to Utility

AI Fiesta’s promise is radical: all premium AIs, in one single chat interface, at less than ₹1,000/month.

That’s not just competitive pricing—it’s digital defiance.
It asks: why should intelligence be rented from the West at unaffordable prices, when local platforms can integrate and leverage it at scale?

This model attacks two of the biggest problems in India’s AI adoption:

  1. Affordability barrier – removing the thousand-rupee-dollar-conversion gate.

  2. Fragmentation barrier – no more toggling tabs; all AIs together on one stage.

In a sense, AI Fiesta does what Jio did for the internet—take what the world calls “premium” and make it accessible and ordinary.

The Strategic Edge: Why AI Fiesta is Not Just Another ‘Aggregator’

Most critics will be tempted to say—“Oh, this is just another AI wrapper.” But those critics miss the innovation hidden in the seams:

  • Model Comparison in Real-Time: Ask once, and see ChatGPT, Claude, Gemini, Perplexity, and Grok responding side by side. Instant cross-verification, instant quality assurance. In the age of misinformation, that’s priceless.

  • Prompt Refinement AI: A special inbuilt model that improves your prompt instantly, even if you type gibberish. That’s like Grammarly, but smarter, for the very command you feed the machines.

  • Projects & Personalization: Create AI “personas”—your personal chef, trainer, climate researcher, or financial advisor—instantly across all models. One prompt, multiple interpretations.

  • Regional Language Roadmap: English isn’t India. By building for Hindi, Bengali, Tamil, Telugu, Kannada, and more, AI Fiesta ensures the AI revolution doesn’t discriminate by language.

Why This Works: The Indian Market Reality

  • India has 700M+ smartphone users and 650M internet users, but less than 3% can afford $20+/month subscriptions.

  • UPI dominance makes traditional Western business models ineffective. AI Fiesta breaks this lock by integrating Indian payment rails on Day One.

  • Trust building through community: alongside AI access, Fiesta gives users a 3000+ prompt library, webinars, and learning support. In other words, it’s not just access—it’s empowerment.

This is not SaaS. This is SaaP: Software as a People’s movement.

The Controversy: Will Giants Allow This?

Every revolution invites resistance. Telecom companies mocked Jio until they collapsed under its tsunami. AI Fiesta might face the same skepticism, especially from the giants whose margins it threatens.

  • Some may argue: “This can’t be legal.”
    But the founders assure the architecture is 100% compliant.

  • Others may say: “It won’t scale.”
    But the question isn’t whether it scales abroad.
    The question is: can it scale in Bharat? And here, scale isn’t a bug; it’s inevitability.

The real controversy is this:
Can India build its own AI layer of sovereignty, or will it forever be a consumer of Western subscriptions?

AI Fiesta is betting on the former.

The Future Vision

The roadmap isn’t small:

  • All new global models updated instantly. ChatGPT-5 today, Gemini-3 tomorrow.

  • Regional inclusivity. Every Indian language included.

  • AI Fiesta as a platform. Think plugins, 3rd-party AI integrations, community-driven features.

And most importantly: public accountability. Regular founder updates, transparent communication, and a no-corporate-backbone ethos.

The Symbolism

AI Fiesta is not just a product. It’s a stance.
It tells every student, freelancer, YouTuber, and small business owner:
“You don’t need to be in Palo Alto to play with AI. You just need ₹1,000—and courage to ask big questions.”

If OpenAI gave us the revolution, then AI Fiesta asks the heretical but necessary question:
Who said revolutions must be expensive?

Final Word

AI Fiesta could easily be dismissed as yet another aggregator. But remember—Google was once “just a directory,” Jio was “just another telecom,” and UPI was “just a payment app.”

Every “just” startup is a disruption in disguise.

The fiesta has only just begun.